Andover Townsman, Andover, MA

Arts/Entertainment

February 27, 2014

Playing an active role

dresscode hosting day of fitness to launch new workout line

Andover’s dresscode in Elm Square is calling on local fitness professionals to help it launch a new line of activewear in its shop.

To celebrate the arrival of the workout apparel from Vimmia, dresscode owner Amy Finegold of Andover is welcoming trainers to her store on Sunday to lead a day of demonstrations.

Finegold said she decided to add compression leggings and sports bras to her collection of chic everyday and special occasion wear at the request of her regular clientele.

“They wanted activewear,” she said. “Who doesn’t work out?”

The 42-year-old mother of three and wife of state Sen. Barry Finegold, D-Andover, said she knows all about a working mom’s crazy schedule and how important good health is to keep a family well balanced.

She’s had two back surgeries, a knee operation and delivered those three babies all while owning her store.

“As I’m getting a little older, I’ve become increasingly aware of the connection between wellness and strength in both body and mind. I’ve found that it’s incredibly relevant to my customers and friends as well,” she said.

Not only has that mind set led to the addition of activewear to dresscode’s offerings, Finegold has just published a book about wellness that includes tips and recipes from area trainers and health experts.

The book sells for $20, with proceeds benefiting Family Services of the Merrimack Valley, an organization that Finegold believes tries to help families find their health and balance through its programs.

The four-day introduction of Vimmia Activewear begins this Thursday, Feb. 28, and culminates on Sunday, March 2, with the free day of fitness demonstrations, healthy snacks and more from 10 a.m. to 3:30 p.m.

Finegold has lined up seven trainers to each lead 20-minute workout sessions followed by 10 minutes of questions and discussion. The public is encouraged to sample the different styles of exercise and find one that best works for them.

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