Andover Townsman, Andover, MA

August 18, 2011

Vitamin-containing 'supercandy' being launched by Andover man

SNAP Candy billed as healthier alternative

By Judy Wakefield
Staff Writer

As a marketing professional in the athletic arena for years and a devotee of a healthy lifestyle, Eric Stoll would meet with the big retailers and often be disappointed at the checkout.

"There was always candy there, like a Twix bar," said the Andover businessman. "I noticed that the athletic consumer needed a (snack) brand — something cool and mainstream."

So. he has snapped to it - literally. He's the founder and chief executive officer of SNAP Infusion Supercandy, a new brand of "healthy candy" targeting today's active generation ages 18 to 30. Stoll said his new brand of candy contains vitamins and is a healthier choice for those leading active lifestyles.

Company headquarters are in Andover, in office space below Starbucks on Main Street. As of Oct. 1, the headquarters will move across Main Street to the second floor in the Bank of America Building, Stoll said.

His business is growing as athletes do have a sweet tooth, and are tired of eating junk like candy bars.

"It's an epic battle between wanting a piece of candy and maintaining an active, healthy lifestyle," he said, arguing that, now, the battle is over because Supercandy offers a guilt-free, tasty way to kick those sweet cravings.

Stoll said his candy is infused with natural ingredients such as real fruit juices and organic cane juice.

Every SNAP Infusion product has B vitamins to boost energy, and antiodoxidants to support the immune system. Electrolytes balance hydration.

"There's no sugar crash. This works with the body," he said of his bean candy, which will also be available in gum form this fall.

So far, there are four flavors. Tart is fruitful, Mel is short for caramel-flavored,

Gummy is multi berry like Gummy Bears and Bean is jellybean-like. SNAP gum has a citrus flavor.

The products have use artificial sugars, no transfats, no hydrogenated oils and no high-fructose corn syrup, he said. Stoll said his candy is not harmful to the body.

The candy officially launches this month and will sell for $1.99 per individual package.

Stoll is concerned about the next generation. He wants fit living to rock on and is motivated by his young sons, Boden and Indy, who are 4 and 5.

"We do a lot with them and want their generation to be active, have healthy snacks," he said. "That is very important to me."

His wife, Andrea Stoll, also works with the company. They met while both worked for Converse. The family lives in Andover.

They love the town and that's why Stoll says he chose Andover for the company headquarters.

He plans to give "thousands" of free candy samples at community events this fall. He's already brought samples to Latitude gyms and says the response has been positive.