Andover Townsman, Andover, MA


September 27, 2012

Taking literacy to the streets

Storyteller pitches idea, gets hit at business competition

Professional storyteller Nicolette Nordin Heavey of Andover was the fan favorite at a recent advertising pitch contest hosted by a group of businesses.

Her explanation of her literacy program – she performs stories for kids on the street – proved just as popular with businessmen and women as it has with parents and their children.

Heavey spent the summer pursuing her program, “Stories in the Streets,” at community gathering spots in Lawrence, including its farmers’ market and a playground at North Common. Armed with a colorful rolling cart of books, she performs stories for underserved families and gives a free picture book to every child who listens.

It’s long been a dream of this Smith College graduate, married mother of three and former Andona Society member, to perform stories and give away books to children.

“I just have a talent to communicate with children,” she said. “Andona is about giving back and I very much believe in that.”

It’s certainly not a lucrative career, but a storyteller’s life has other, non-financial rewards.

“It’s the hugs and smiles from kids,” Heavey said. “The real life stuff, that’s what is priceless.”

Maureen Pasek of Greater Lawrence Community Action Council, which has awarded Heavey a children’s literacy grant, said Heavey is phenomenal.

“She’s so animated and engages kids so well, even with the simplest of books,” Pasek said. “She’s like the Pied Piper. Kids just love what she does.”

Two weeks ago, Heavey pitched her “Stories in the Streets” idea to the Merrimack Valley Sandbox group, a community-wide initiative supporting entrepreneurship, based at the University of Massachusetts Lowell. Up against start-up companies, including a company that turns old athletic shirts into bedding, she placed second and was also selected as the fan favorite. Heavey was awarded a total of $1,250. She will compete again for a bigger financial prize next month.

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