Andover Townsman, Andover, MA


February 9, 2012

Domino's delivers itself a new home

Downtown pizza place moves across street, adds seating

One downtown pizza shop is moving out of its home on Park Street amid concerns about parking, among other things. But if you're a fan, don't worry — it's only moving to the other side of the street.

Domino's Pizza, located at 38 Park St., between Park Street Pub and Peking Garden, is moving to 63 Park St., part of Park Street Village, the old home of Savour Kitchen, which closed in 2009.

Because the new location has much more parking, Domino's Area Supervisor Bill Henry said he hopes the Park Street shop will perform better in comparison to the company's other area franchises.

"When you look at our six franchise units, that location ranks up there in sales for us, but ranks very low for walk-in, for people coming in for lunch or people getting pizzas," said Henry.

Henry said parking has been a persistent problem at 38 Park St. In the present lot, which has room for around 20 parked cars along the front of the building, Domino's competes with two other restaurants, a dry-cleaning business and more.

"Try to get in there on New Year's Eve," said Henry, who supervises six Domino's locations in Lowell, Methuen, Chelmsford and Andover. "My drivers didn't even have a place to park."

The new location, in the center of Park Street Village, has the benefit of being right in front of a town-owned parking lot with around 150 parking spaces, including spaces designated for handicapped motorists.

One drawback to the lot is that it is metered, but Henry said he is prepared to address that issue.

"What we're going to do is tell our customers, 'If you need to put in a quarter, come in, tell us and we'll give you a quarter,'" said Henry. "We'll do whatever we can for our customers. Giving them 25 cents off their orders... whatever we need to do."

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