It's happening in L.A. and Manhattan and is now available on Main Street in Andover.
What's happening is that two somewhat related businesses merge, set up in one location and tighten their respective financial belts. A new brand is born - and, hopefully, customers appreciate the mix. The general concept is not new - Raspberries was in the back of the Andover Spa for years, for instance - but it's one many different types of businesses are willing to try as the country crawls out of the recession.
In Andover, Coco Collection, formerly of Olde Andover Village on Main Street, has moved to another section of Main Street. The clothing story is now inside Indra Salon.
"It's a blowout trend, popular in L.A. and New York. You go to a spa, get your hair washed and blow dried with high tech products that will last for a couple of days. Then you feel good and shop at the same place," said April Graffeo of Indra.
On a recent trip to New York, her friend got a manicure while Graffeo shopped for clothes in the same retail space.
"I remember thinking how this would work in Andover," she said.
So, nine styling chairs were removed. Women's clothes from Coco Collection are now displayed in the Main Street windows.
"We are setting a trend, this creative effort. We are reacting to the economy and I think other businesses should try it," Graffeo said.
Graffeo said she has used Coco Collections for style events for years.
For Nancy Dube, owner of Coco Collections, the merge came at a good time. Running her business during a second renovation was simply too much to bear for Dube. The new owners of Olde Andover Village continue to renovate the retail shopping plaza.
"I already lived through one renovation," Dube said referring to the approximately $3 million Main Street makeover of the last decade. "I didn't want to do it again."
With her lease about to expire, the seven-year tenant decided to move out.
"It's a natural fit," she said of her new location. "Women can get a haircut and shop...it's a one-stop destination."
The new business mantra at this Main Street shop is "united in style," Dube said.
"There's just great synergy here," she said.