Andover Townsman, Andover, MA


August 1, 2013

Grecoe Jeweler's move allows Orange Leaf to expand

A downtown shuffle has landed a third-generation jewelry shop in a new home and a popular frozen yogurt shop setting its sights on an expansion.

After a somewhat bitter property dispute, the owners of Grecoe Jewelers packed up the inventory from their storefront at 26 Park St. just off the downtown — where they had spent the last 43 years — and relocated about 1/4-mile away on North Main Street in a business village adjacent to Whole Foods, where they have happily settled in.

The Grecoe family’s departure from Park Street clears the way for former next-door neighbor, Orange Leaf owner Dave Pierre, to proceed with plans to better accommodate his frozen yogurt fans who have had to wait in line outdoors when his shop is at its busiest.

Pierre intends to knock down the wall between Orange Leaf and Grecoe’s and add a topping lane, more seating and other enhancements aimed at reducing wait times.

He said he plans to apply some of the tricks he’s learned managing customer volume and flow at his other Orange Leaf franchises in Newburyport and Salem to the Andover location.

The Andover site — Pierre’s first Orange Leaf, which he opened a couple years ago — is decidedly smaller than his other locations, often resulting in lines running out of the restaurant and down the street.

While the number of self-serve yogurt machines won’t change in the expansion, the topping area will double in size with a new station and the overall space will be larger to allow more people to enjoy their selections inside, said Pierre, who also helps others open new Orange Leaf franchises throughout New England.

“I’m not looking to bring in more customers. I’m looking to give my existing customers a much better customer experience,” he said.

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