Andover Townsman, Andover, MA

Opinion

January 10, 2013

Let's set the record straight on the Townsman

(Continued)

It is simply good business to centralize what you can while keeping the content local. This makes for a better business and, as mentioned, a newspaper is a business. So, yes, we do a lot of what we do to bring you the newspaper in our North Andover building. Some day it all could be done there. That has nothing to do with how well we produce our newspaper. That record is now set straight.

There has been plenty written about the impending death of newspapers. The economy for local and regional newspapers is challenging, but there are many businesses faced with challenges right now. A newspaper depends on advertising revenue primarily and circulation revenue secondarily. The Andover Townsman is no different.

Occasionally someone tosses me a jab about the newspaper being a little thin. My answer is crass, but direct. I tell them to buy an ad. We can’t fill your newspaper with news unless advertisers fill it with ads. Support local businesses instead of clicking to buy that next item. In turn, they will have dollars to invest in advertising. It is a virtuous circle. That record is now set straight.

We love what we do

Neil Fater, Dustin Luca and Judy Wakefield love gathering and reporting the news for you. At times, they will get and give an assist to their colleagues at The Eagle-Tribune.

Pauline Fountaine is on the street each day selling ads. Buy one, heck, buy a lot of ads from her. She will even sell you online, mobile and glossy magazines to round out your message. She is an expert at growing your business or event.

Newspaper people are doomed. We are bitten by the bug. We love what we do and are passionate about it. Andoverites are passionate about their local news and demand coverage from their local newspaper. They love their town.

The Andover Townsman and the people of Andover are joined at the hip. As long as you don’t give up on us, we will not give up on you. That record is now set straight.

Al Getler is publisher of the Andover Townsman and The Eagle-Tribune. He can be reached at 978-946-2110 or at agetler@northofboston.com.

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