Bruins goals score blankets for needy

File photo by Amanda SabgaBeantown Blankets founder Max Perry, of North Andover, holds some of the Beantown Blankets. For every blanket he sells, an exact copy goes to a homeless or needy person or an organization that deals with the homeless. Recently, for every goal scored by the Bruins in the playoffs, the company has donated 100 blankets to a veterans organization.

As the Stanley Cup playoffs skate on, cheering especially loudly every time the Bruins score a goal is the staff at a Boston veterans home. That's because Beantown Blankets, founded by a Merrimack Valley man, donates 100 blankets to the New England Center and Home For Veterans on Court Street in Boston for every goal scored by the Boston Bruins during the Stanley Cup playoffs.

To date, Beantown Blankets had donated 600 blankets as of Friday, May 31, and hundreds more will soon be arriving as the Bruins scored seven goals in their June 1 game and two more in Monday night's loss.

"Of course, our staff is cheering loudly for the's a win for us every time they score," said C.J. Beck of the New England Center and Home For Veterans.

Beck said those 600 blankets have arrived and many have already been given out to residents.

"The blankets fit our beds and everyone loves the fleece," Beck said.

Beantown Blankets founder Max Perry started his business with his mother in their North Andover home a few years ago. It was a business entrepreneurship class at Babson College that started it all. Perry did not shut down the business when the semester ended. Rather, he saw BB's beneficial power and is still running the business, now from Middleton.  

It's a buy-one, gift-one company. For every blanket purchase, BB donates a blanket to vulnerable members of the community – from pet shelters to homeless shelters, to those displaced and on the street.

“Supporting the needs of local shelters in Boston is vital to our mission. As blankets are one of the most requested items, we thought it was a great opportunity to support the Boston Bruins and New England Center and Home for Veterans during the Stanley Cup this year. We look forward to cheering for more Bruins goals,” Perry wrote in an email. 
 "Max is great and we're so happy to be part of this," Beck said.

The next delivery of 700 blankets is being worked out, Beck said. And another 200 will likely be on the way soon. If the series goes to seven games and the Bruins keep on scoring, that's a lot of blankets for the needy.


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